It may be time to re-think your whitening protocols

Sponsored Editorial

It could be costing your practice more than you realize

When your patients request professional teeth whitening, are you still taking impressions and fabricating custom bleach trays? If so, when was the last time you performed a thorough cost of goods (COG) analysis? You might find that the process costs your practice more than you know, and to make a profit, your price could be prohibitively expensive for the average patient dental scaling machine.

For a custom whitening tray COG, you must add up all of these things:

Materials and Equipment Use: Employee Time: Lost production time:
Lab Stone Model
Custom Tray Sheets
Impression tray, including
Plaster vibrator
Grinder for stone model
Sink Plaster Trap
Vacuum former
(suck-down machine)
Taking the impression, plus
Mixing and pouring the stone
Grinding the models
Performing suck down and
cutting the tray
Getting the patient back in
the office
Increase by 1.5 if assistants
at overtime
Assistant or RDH is in the lab
fabricating trays instead of
helping with daily production
Valuable chair-time being
used by taking impressions
Chair time being used to
handle fit issues
If it doesn’t fit and the model
was distorted, you must start
this process all over again
This COG will vary from office to office, but after adding up these costs you might find it to be about $100-$200+ just to fabricate the custom trays, not including the whitening gel syringes. If you want to make a profit, you must charge $200-$400 implant machine. This could be too big of a sell for your team just for whitening, especially when you want them focused on handling more valuable treatment. If you’re giving whitening away, as some offices do for promotion, that’s a lot of cash!

The good news is that you can now offer professional-only teeth whitening strips that cost nothing to fabricate

Practices around the country are finding that SheerWhite vacuum forming machine dental! Teeth Whitening Strips are solving the problems of the high fabrication cost while still producing professional whitening results. Not only does the practice save money, it is able to pass along the savings to the patient and provide whitening at an “everyday-patient” price. Additionally, patients are finding that SheerWhite! Teeth Whitening Strips are easier to wear, less mess, less sensitivity than custom trays – and takes fewer days to whiten. They can even talk while wearing them. If you haven’t tried SheerWhite! yourself, then it’s time.

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