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Other Volunteers

America’s ToothFairy volunteers like Samantha have used all kinds of creative ways to expand the impact of their Smile Drives. Girl Scouts of Orange County Junior Troop #4581 hosted Christmas caroling events where they “caroled for smiles,” collecting oral care products from house to house. A group of high school students with HOSA: Future Health Professionals in South Dakota visited all of their local dental practices, requesting and collecting donations. By the end of their Smile Drive, they had collected more than 26,000 products, many of which were distributed to children on the Pine Ridge Indian Reservation.Which Foods May Be Bad For My Mouth And Why? for more information.

Volunteers and businesses in the Charlotte, NC, community, where America’s ToothFairy is headquartered, have been especially supportive. The Charlotte Mecklenburg Police Department, Coca-Cola Consolidated, the American Burger Company, Wells Fargo, and many other businesses participated as collection sites. Community members pitched in by dropping off oral care products at the “Smile Drive Thru.”

When Smile Drive Charlotte concludes, more than 50,000 toothbrushes will be distributed to local schools and nonprofit organizations serving children in need. More than 40,000 of them will be distributed to the 78 Title 1 Schools in the Charlotte area. By stocking the schools’ hygiene closets and equipping teachers with products for their students, the Smile Drive is helping ensure every child has access to a primary tool for tooth decay prevention—a new toothbrush tooth scaler australia.

Though the Smile Drive is emphasized during February, National Children’s Dental Health Month, Smile Drives can be held at any time throughout the year. America’s ToothFairy provides a free toolkit with free resources and tips for promotion. Learn more about how you can participate at smiledrive dental lab supplies australia.org.

Ms. Malmgren, executive director of America’s ToothFairy: National Children’s Oral Health Foundation, has more than 15 years of leadership experience across a variety of industries. She began her career in dentistry in 2006, serving as director of operations for the Sheets & Paquette Dental Practice and the Newport Coast Oral Facial Institute. In 2011, she relocated to Charlotte, NC, where she joined the America’s ToothFairy team and later assumed the role of chief operating officer. As executive director, she aims to continue to expand the organization’s role as a valued resource provider for nonprofit clinics and community partners delivering oral health education, preventive services, and treatment for underserved children.

Global Oral Health Fails to Improve in 25-Year Study

The number of people with untreated oral conditions such as dental caries and severe chronic periodontitis around the world rose from 2.5 billion in 1990 to 3.5 billion in 2015 due to demographic changes, including population growth and aging, according to a study by an international team of researchers. Also, the researchers noted, there was a 64% increase in disability-adjusted life years due to oral conditions during the same timeframe.

The study examined the world’s progress toward goals established by the Federation Dental International, World Health Organization, and International Association for Dental Research to reduce the level of oral diseases globally and minimize their impact by 2020. Despite some challenges with current measurement methodologies, these groups agree that specific measurable oral health goals should be developed to advance global public health.

Oral health did not improve during the 25 years that were studied, the researchers concluded, and oral conditions remained a major and growing global public challenge in 2015. In 2010, the direct treatment costs of these oral conditions totaled approximately $298 billion worldwide, or 4.6% of global health expenditures. The indirect costs totaled $144 billion implant machine. The researchers called for greater efforts and potentially different approaches to meet 2020’s oral health goals.

“Although numerous scientific discoveries and advancements have been achieved to combat and prevent oral health conditions, as a community we know that further efforts are required toward improving oral health worldwide and reducing the global burden of oral diseases,” said Raul Garcia, DMD, president elect of the American Association for Dental Research.

For example, 48% of the world’s population suffers from an oral condition, with 34.1% or 2.5 billion experiencing untreated caries in their permanent teeth in 2015. Also, untreated caries in deciduous teeth affected 573 million children in 2015. Total tooth loss affected 276 million people, peaking between the ages of 75 and 79 years, and severe periodontal disease affected 538 million people, peaking nearly 20 years earlier than total tooth loss.

Missing Teeth Regenerated in Animal Model

Dental implants are now standard solutions for replacing teeth that are lost due to caries, gum disease, or injuries. But we’re another step closer to growing new teeth in their absence, as researchers at Okayama University have demonstrated successful functional tooth restoration via regeneration in a postnatal large-animal model scian nebulizer.

First, the researchers dissected embryonic tooth germ cells and tissues from a beagle 55 days before birth and reconstructed bioengineered tooth germ by means of the organ germ method, which regenerates ectodermal organs by replicating their developmental process starting from a bioengineered organ germ.

Next, these germs were transplanted into mice. In many cases, the germs resulted in tooth-crown formation, featuring both the hard and soft tissues present in natural teeth after several weeks. The researchers also were able to identify the necessary conditions for achieving this success.

Autologous transplantation experiments, which use an organism’s own stem cells instead of relying on a donor to avoid immunological rejection, were then conducted as researchers extracted deciduous teeth from the jawbone of a beagle that was 30 days old. Tooth germ engineered from the dog’s permanent tooth cell and tissue was transplanted after 2 days of cell culture into the dog’s mandible, resulting in tooth eruption 180 days later.

The developmental process of the bioengineered tooth’s formation was practically identical to a natural tooth’s, according to micro-CT analysis. Also, scanning electron microscopy and energy-disruptive x-ray spectroscopy revealed that the bioengineered tooth had the same structure and chemical composition of a natural tooth. Plus, the regenerated tooth’s response to mechanical force was consistent with the proper physiological functioning of the periodontal ligament.

As for human beings, the researchers noted that immature wisdom tooth germ would be a possible source of stem-cell germs, as it is available in the human postnatal jawbone, though this would only pertain to younger people as wisdom teeth mineralize after the age of 7 years. Elderly patients would need other stem-cell sources dental supplies. Still, the researchers believe this work highlights the feasibility of fully functional restoration by autologous transplantation of bioengineered tooth germ.

Watch Out for These Four Heartburn-Oral Health Links

Every day we treat patients who come to our offices with not just tooth and gum concerns but overall health issues as well. As good health practitioners, we owe it to ourselves and to our patients to approach dentistry as a general health topic.

One example of taking the broad view is understanding the relationship between heartburn and oral health. To understand why this is an important relationship for dentists to know about, watch out for these 4 heartburn-oral health links.

GERD, AKA Acid Reflux

Heartburn is a burning sensation in the chest that’s quite prevalent among Americans. It can be a symptom of cardiac problems, but the most common cause is gastroesophageal reflux disease (GERD), also known as acid reflux, which has implications for oral health.When Should I Consult My Dentist? for more information.

Sadly, the percentage of the American population that suffers heartburn is increasing, although scientists aren’t certain why this is happening.1 That may mean GERD is on the rise, too. Currently, about one fifth of the US population is affected by GERD,2 and 7% of Americans experience heartburn symptoms every single day.1

If you suspect your dental patient has GERD, you’ll need to refer him or her to a physician right away for treatment.

Bad News for Tooth Enamel

Heartburn can be a sign of GERD, and it is on the rise. That means a lot of acid entering the oral cavity. For every 100 patients you see, 20 of them have GERD. While not everyone with GERD experiences heartburn, they do suffer acid reflux, and that can wreak havoc on tooth enamel. If a patient indicates heartburn either in conversation or on the screening form, pay particular attention to areas of the mouth prone to enamel erosion, such as the palatal surface of maxillary incisors.

Extreme Stress and Bruxism

Heartburn can be caused by a whole string of daily events and behavior, but one major contributor is stress.3 And as we all know, stress can cause people to begin to inflict major occlusal wear of the teeth. Both forms of bruxism, diurnal bruxism and sleep bruxism, can begin to manifest with any amount of stress. However, the levels of stress associated with heartburn are often even higher.

In any case, if a dental patient has heartburn, preventing bruxism is just another reason to think exhaustively and have a conversation about stress. You may want to evaluate your patient for temporomandibular joint disorders (TMD) while you’re at it, too.

First Responder to a Range of Conditions

Some people don’t suffer from heartburn, but they do have GERD, in which case it’s called “silent GERD.”4 People with silent GERD might not even know they have it portable dental unit. In such a case, you might be the first to diagnose it.

That’s because the first symptom to show up, absent heartburn, might be erosion of tooth enamel. Dentists who’ve discovered erosion on the molars and the lingual of incisors in their patients might want to have a conversation about GERD.

Any sign of extreme occlusal wear is a signal to take action with your patients, but don’t forget the possibility of GERD. Other signs might be found on the cusps. Look for major vertical loss.

GERD is only one health condition signaled by heartburn. Reminding patients to see a primary care physician if they have heartburn can help them with their overall health.

What You Can Do

Dentists who are trained to identify possible causes of heartburn such as GERD may be able to save their patients from the expensive and inconvenient ordeal of restorations or rehabilitation. They also may provide helpful referrals to their patients who might not otherwise be aware they have health issues like GERD or stress-related conditions like TMD. Keep in mind that for some patients, you are the only healthcare professional they might see on a regular basis.

You also might think about including a question about heartburn on your patient screening forms. It’s one way to open up a conversation about dental health, but it also might remind you to be on the lookout for tooth enamel problems or even extreme wear in the tooth structure itself. It’s all part of viewing your patients from a universal paradigm, helping them lead healthier lives and adding value to your services as well dental vacuum forming machine.

Oral Cancer It’s a Family Affair

April is Oral Cancer Awareness Month, and dentistrytoday.com will be celebrating the event with blogs, news stories, and other features all spotlighting the disease. #OralCancerAwareness

My sister’s text message took me quite by surprise. It shouldn’t have, I suppose. As a lifetime 2-pack-a-day smoker and abuser of alcohol, her lifestyle clearly made her a candidate. Still, receiving her text that she’d been diagnosed with a squamous cell carcinoma of the uvula and soft palate was unexpected.

The good news is that my sister’s physician assistant picked it up at an early stage during her routine physical with a simple tongue blade exam. Wow!

A biopsy performed by an ear, nose, and throat specialist confirmed the suspicion, and my sister was referred to an oncologist for care dental file. Further diagnostics confirmed that the lesion was in situ and that chemotherapy would be unnecessary.

Even so, the treatment still took a toll on my sister. Forty-four rounds of radiation during a 6-week period destroyed the cancer, but left her mouth and oropharynx raw and inflamed and made swallowing difficult. Eating became a task, and her weight fell to less than 100 pounds.

Through it all, she kept her spirits high and was supported by friends and family. Such strong support played a key role in helping her through the experience.

Although it is never pleasant to suggest to a patient that we’d like to re-examine a suspicious area in a week to 10 days, it is our professional responsibility to do so. The oral cancer examination is obviously a critical component of every preventive care appointment, and it is easily accomplished with the benefit of loupes and good operatory lighting.

I’m very grateful that my sister will be all right and for everyone who aided her during this very challenging time. I’m especially thankful for the physician assistant who first suspected pathology. And imagine, the assistant did that with a simple tongue blade exam Dental Chair. Just say “aaah!”

Dr. Kerr earned a Mastership in the AGD, which honored him in 2011 with its presentation of the Life Long Learning and Service Recognition Award. He holds Fellowships in both the American and International Colleges of Dentistry and the Pierre Fauchard Academy. He is a member of the Hinman Dental Society and an Honored Fellow of the Georgia Dental Association, and he has been recognized by state and local organizations as Dentist of the Year, Small Business Person of the Year, and Citizen and Professional of the Year. He has been a Field Evaluator for the CR Foundation since 1992. Dr. Kerr established a clinic for free dental and medical care in 1994, and he continues to lecture to senior dental hygiene students in preparation for their national board exam implant machine.

When it comes to pain

Lao et al concluded in 1999 that Chinese acupuncture could reduce postoperative dental pain in third molar extractions compared to a placebo. And in 2014, de Cassia Faglioni Boleta-Ceranto et al demonstrated a reduction in post-adjustment orthodontic pain. Rallison noted further areas where BFA could be employed in general dentistry.Are There Any Side Effects? for more information.

“It could be used for something as simple as anxiety and nausea. It could be something xerostomic. Oral surgeons may use it for postoperative pain. Prophylactic pain. And that’s usually with orthognathic surgery, extractions, trauma, and cancer patients. Endodontists may utilize it for trauma cases. The orofacial pain specialists in the Air Force are currently utilizing this for most of our temporomandibular joint (TMJ) disorder cases,” Rallison said.

Furthermore, periodontists may be able to use it in their osseo or grafting surgeries, while orthodontists may use it for separator or even band placements, Rallison said. However, he added, usage in the civilian sector will depend on state laws for scopes of practice and on insurance codings and reimbursements. For example, Aetna and Cigna currently reimburse for acupuncture in treating TMJ and post-op dental pain.

One of the primary benefits of BFA, Rallison noted, is its potential for reducing drug dependency, potentially eliminating the need for opioids and serving as an adjunct to other drug therapies. Also, costs are minimal. ASP needles cost between 50 cents and a dollar each. Effects last for a month to 2 months, and usage is repeatable. BFA is especially recommended for patients who already are being treated by a pain specialist, Rallison said. micro motor

As with any treatment, there are risks, which include discomfort or pain, broken needles, inflammation or infection at the injection site, bleeding or bruising at the injection site, and nausea or dizziness. Also, contraindications include pregnancy, as acupuncture may induce labor, plus aversion to needles, active ear infections, bleeding disorders, coagulation medication, and new, acute pain in the area.

Resources are available for dentists who would like to learn more. For example, battlefieldacupuncture.net provides information online and seminars in person. The Defense and Veterans Center for Integrative Pain Management also offers information and training. And, Niemtzow provides webinars and weekend clinics on his technique as well. Still, Rallison admitted there is skepticism.

“That’s the biggest controversy with acupuncture. You’ve got people saying it doesn’t work because you can’t prove it. And it’s very true. You can’t prove it,” Rallison said. “But you’ve got patients who say it works, and that’s the biggest benefit. If the patient says it works? Then you’ve done your job mobile dental unit. You may not know why it’s working, but it’s working.”

Dentists May See More Marijuana Users

Recreational marijuana is legal in 8 states and the District of Columbia, while 28 more states permit medical marijuana only. Yet even in states where it isn’t legal, the stigma attached to marijuana use is fading, and advocates are pushing for legalization. Overall, 22.2 million people have used marijuana in the past month, according to the National Institute of Drug Abuse.

That means dentists may be seeing more people who use marijuana in their chairs. When they do, dentists also can expect to see some of the drug’s effects on the oral cavity turbine air compressor. Like any other kind of smoking, reports Harold Crossley, DDS, MS, PhD, marijuana increases the potential for periodontal disease. But that’s just the beginning when it comes to marijuana’s most ardent enthusiasts, according to the clinician.

“Many marijuana smokers become dependent on marijuana, and so marijuana basically leads their life. So because of that, they’re not really taking care of themselves the way they should. They’re not brushing, they’re not flossing, they’re not taking care of their teeth,” said Crossley, who has written and lectured extensively on dentistry and pharmacology. “Maybe they don’t have the money to go to the dentist on a regular basis.”

Of course, not all marijuana smokers are so careless about their oral health, but it does happen, Crossley said dental handpiece. And aside from a possible stain on their teeth, there might not be any signs that these patients are marijuana smokers. In fact, Crossley notes significant differences between patients who may be under the influence of various drugs when they enter your office.

“We separate drugs into uppers and downers. Uppers pose the greatest risk because we use local anesthetics with a vasoconstrictor, which can raise blood pressure. If patients come in and they’ve used cocaine, methamphetamines, or ecstasy in the last 24 hours and you use a local anesthetic with a vasoconstrictor, you run a risk of having a stroke in the chair,” said Crossley.

“But somebody comes in that’s been snorting heroin, or smoking marijuana, or had a couple shots of whiskey, they’re not going to pose a threat. They’re going to be very compliant Ultrasonic Scaler. They’re going to be very good patients,” said Crossley. “Say ‘Move your head over here,’ and there’s no argument.”

Still, marijuana may make IV and oral sedation more powerful, and Crossley says that’s a concern. Crossley also concedes that patients who are high during an appointment may be forgetful, so dentists may have to provide written instructions for anything that needs to be done once the patient has left the office.

Dentists additionally should be aware of the many different forms that today’s marijuana takes. Vaporizers pull the active ingredients including tetrahydrocannabinol (THC) from marijuana, so users can inhale the vapor without inhaling the smoke. Also, dabbing extracts THC-rich resins from marijuana for high dosages in products such as shatter, a hard, amber-colored solid.

“It looks like caramel. It’s translucent and very thin, and it’s called shatter because when you pop it, it shatters. That stuff is about 80% pure of marijuana,” said Crossley. “You take a little piece of that and you put it on a nail, and it’s heated. It will vaporize, and you inhale the vapors and get a high off of it.”

Overall, today’s marijuana is much stronger than the strains of decades ago, with THC levels rising from about 4% in 1995 to about 12% in 2014, reported a 2016 study from the University of Mississippi. Yet attitudes toward its use may continue to fluctuate, too. The University of Michigan’s 2016 Monitoring the Future project says that marijuana use remains high and has held steady for twelfth graders, but has been declining among tenth and eighth graders.

“There have been studies that show that in fact some of the younger generation is turned off by the marijuana. But right now we’re finding mostly marijuana being used between 25 and 43 years of age,” said Crossley. “Really, it’s based upon the generation.”

Discuss Benefits, Not Features, With Your Patients

When you acquire a new piece of equipment to use in your practice, you are pumped about all of the features it has to offer. After all, you’re a dentist, and the features matter. But your patients don’t care so much about its features. In some cases, the features may go right over their heads.What Should I Find Out About My Medication? for more information.

What matters to your patients is how your new acquisitions benefit them. How do your patients benefit from selecting your practice over your corporate competitor down the street? The following are examples of how talking about benefits can help you attract new patients and keep your current patients coming back.

Equipment

Say you get a new intraoral scanner. You’re excited about the technology and how precise it will allow you to be. But what does that matter to your patients? The way to get your patients excited is to share what that means to them: their appointment time is shorter, they won’t have to choke on goopy impression trays, and their finished product will fit correctly (which means not having to return to adjust the prosthesis). The mere fact that your scanner can save them time is a benefit that your patients can appreciate.

People

You’ve finally hired a new associate. Of course, you’ll want to share a brief biography with your patients so they’re not taken by surprise (where your associate went to school, how long your new employee has been practicing, etc). But ultimately, your patients care about how they can benefit from your new hire.

Will having an associate dentist allow you to extend your hours dental vacuum forming machine? Does your new associate have a different skill set like FastBraces or ClearCorrect certifications that will benefit the practice? It’s easier for your patients to get behind your choice to bring someone new on board if they know how it will make their lives easier.

Places

If you move or expand your practice, that’s exciting, right? New signage, new business cards, new décor—all new! But what about this change matters to your patients? Change can be scary, so to get them excited, explain the benefits. Maybe your new office is more centrally located, or closer to a freeway. Or maybe it’s closer to a favorite shopping complex or eating establishment. Maybe the new décor will function to make your patients feel calm, thereby enhancing their overall experience when they visit for a treatment. If your patients understand how it benefits them, then they’ll be as excited as you to see the new place.

When you’re among other dental professionals, you can discuss the features of your equipment, people, or places to your heart’s content tooth scaler australia. When you’re reaching patients—especially through social networking, email, blogs, and your website—focus on the patient benefits. You’ll understand the payoff when they return again and again for treatments.

Scheduling for Prevention Can Revitalize Your Practice

We’ve all had it happen. Patients who have been away for a while finally make an appointment, and their mouth is a mess dental supplies. They have multiple teeth in need of restoration, periodontal disease has ravaged their gums, their health is in danger, and their smile and self-esteem are in tatters.

It’s a tragedy. And as our understanding of oral bacterial colonies improves, it’s fast becoming a preventable one. Recent advances in our understanding of biofilms, the interplay between different types of bacteria, and our patients’ unique genetics all affect their risks for cavitation, periodontal disease, and systemic diseases.

It’s time to make true prevention, not simply prophylactic cleanings and inevitable restorations, a part of your practice water picker. Shifting to a prevention-focused system of appointment scheduling means that you’ll have to change how you structure appointments, what services you’ll offer, and how you train your team. These changes are worth the effort, because you’ll have happier, healthier patients and a productive practice that does good by doing good.

What’s Coming Down the Pike

Dentistry is on the cusp of a major change in how we approach health and treatment. For more than a century, we’ve basically been in the cleaning and restoration business, even with the introduction of fluoride. A typical dental appointment includes x-rays, a cleaning, some fluoride, and then about 5 minutes as the dentist checks for oral cancer, looks at any trouble spots flagged by the hygienist, and makes a recommendation either for restorative work or a checkup in 6 months’ time.

We’re just playing catchup. We can’t spot cavities before they happen. We fix them when we see them, and then send our patients on their way.

The caries management by risk assessment (CAMBRA) protocol has given us a few new tools. If we see patients presenting with cavities, we can manage their oral bacteria with an eye toward prevention. We can prescribe products that can eliminate the damaging bacteria and lifestyle changes that will prevent reinfection.

We’re also making great strides in understanding how the particular mix of bacterial colonies in the mouth can affect a patient’s risk of periodontal disease. Researchers have discovered that, in the presence of Porphyromonas gingivalis, other oral bacteria colonies change their behaviors and transform from benign to pathogenic. These changes result in the inflammation that eventually leads to pockets, irreversible damage to the gums, and tooth and bone loss.

Current treatments for periodontal disease are basically aimed at reversing or preventing damage once the disease is already in progress. However, researchers are working to develop a vaccine that would protect against P gingivalis infection, and there is some evidence that C3 inhibitors could halt and reverse the inflammatory process in the gums. So, in the future, we may have tools to prevent periodontal disease in the same way that we’re finally getting the tools to prevent dental caries contra angle handpiece.

This will change how we structure appointments, since we’ll have to take the time to do more complex risk assessment and analysis of oral microbiomes for our patients. On the other hand, once we can control for these bacterial risk factors, many of our patients will have easier exams and cleanings.

Focus on the Patient

What kind of content does attract more and better patients mobile dental unit? Dentists with successful digital marketing write little about themselves and focus on the benefits to patients of the solutions they offer. If you want to mention technology, tie the technology into a patient benefit. What’s the benefit of using a 3-D scanner? It helps give you precise images, allowing you to achieve better results and reduce recovery time from restorative procedures.

Do write about how the technology can play a role in resolving the issue, but the patient benefit should always be the focus of your online content.

Here’s a great metric to follow. Focus on the patient at least 75% of the time in your content. Ask yourself how the treatment or technology will affect the patient. Make the benefit to the patient your focus rather than talking about yourself.

Drop the Jargon

High-performing web copy is written at an eighth-grade comprehension level. Anything that’s too advanced will bounce people from your web page in mere seconds. Achieving a great readability score means keeping things clear and simple dental lab equipment. That kind of writing isn’t easy. There’s an important difference between being simple and sounding dumb. But remember, just because prospects may not read well doesn’t mean they will be bad patients.

Over the next few weeks, try to simplify your phrasing when treating patients. Periodontal disease is gum disease. Occlusion is the patient’s bite. Composite fillings are tooth-colored fillings. While these simpler terms may not be 100% compatible with the technical phrasing, there’s no penalty for using them. Technical accuracy simply doesn’t matter to your patients, and simpler terms are easier to understand.

Your website, blog, and social media posts need to include less dental or clinical jargon and more descriptive language. Simplifying your language in your practice is excellent preparation for revising your online content and writing winning content going forward.

Stop Writing for Other Dentists

Part of the reason dentists use dental jargon on their websites is to impress other dentists. The desire to show up your competitors is understandable, but you’re not trying to attract dentists. Your goal is to attract new patients.

What the dentist down the street thinks about your site is irrelevant micro motors australia. Try pausing here and saying this out loud: “What the dentist down the street thinks about my website is irrelevant.” When you can honestly adopt that attitude, your marketing approach will change.

Look at it this way. For every dentist you’re worried about impressing, you’re turning away dozens of prospects by not making your content clear and relatable. At the end of the day, you’ll be left with an impressive practice with no one to treat.

More and Better Patient Formula

If you’re starting a website or rebuilding a website, think about these tips. Focus on how your treatments can help patients. Forget about your competitors. And, keep it simple and straightforward. Every web page should focus on how your treatments will benefit the patient.

Think about the patient first, yourself second, and your competitors last—or never. Do this, and you’ll be on your way to getting more and better new patients.

What Marketing Metrics Mean to Your Dental Practice

Is your dental marketing plan successful? If you can’t answer that question, you are not alone. About one third of businesses report that online metrics don’t reflect the financial effect of marketing activities, while nearly a quarter find it difficult to tell exactly what is being measured.

However, this data provides a wealth of information, if you know what to measure and how to interpret it. Here’s what you need to know about the most important metrics, what they really mean, and how to avoid inaccurate or misleading information.

Google Analytics

Your website is the hub of your online presence and digital marketing. For most webmasters, Google Analytics is the go-to place to track website performance. Be sure that it is configured to exclude bot traffic, or the numbers shown in your dashboard may be skewed by search engines and other automated programs that crawl your site, simulating user views and actions.

The top analytics include:

Keyword rank: This is a link’s position in search results for a specific query. It is important, because the first links that appear will receive the most clicks. However, it is not as reliable of a metric as it once was. With Google’s personalized search, results are tailored according to the user’s location and search history, so every result page is not identical.
Pageviews: This is exactly what it sounds like—the number of times a page has been viewed in a given timeframe turbine air compressor. Although it is an important metric, it does not tell you how those people found your site, or what they did. You need to look deeper into metrics such as traffic sources, referrals, and behaviors to gain valuable insights.
Bounce rate: This is one of the most important and least precise metrics. Ideally, it tells you the percentage of people who visited your website and quickly left again, without taking action. However, the default settings of Google Analytics record a very limited number of event types. For an accurate bounce rate, event tracking should be customized and optimized dental supplies.
Social Media

Although many business owners still think of social media as “something the kids do,” it has become an integral part of digital marketing. People post on Facebook asking for referrals to a good dentist, tweet about their experiences in your office, and post pictures of their new smiles on Instagram. If you aren’t part of the conversation, you are missing out. The most common social metrics include:

Fans and followers: When people follow you on a social network, your posts appear in their newsfeeds or streams. This number tells you the potential size of your audience, but it does not guarantee all of those people will see every post dental file. Depending on the amount of time they spend on social media, most users only see a fraction of the content from profiles they follow.
Social reach: This metric measures how many people actually saw your content. Usually, it will be a small percentage of your followers. However, when a post is shared, that person’s friends will see it, even if they don’t follow you. If you use paid advertising, or receive a large number of shares, a post’s reach may dramatically exceed the number of followers you have.
Engagement: This tells you how many users liked, shared, commented on, clicked, or otherwise interacted with your post. It is one of the most important social metrics, because it confirms that people not only saw your content, but connected with and responded to it.