When you were going to dental school, what really excited you?
It might have been the opportunity to apply your newly learned skills to solve your patients’ dental problems. The chance to make a real and tangible difference in people’s lives is very rewarding.
Maybe it was the idea that one day you’d be running your own business. You might have seen yourself taking charge, making the decisions, and reaping the financial benefits.
Or maybe it was some mixture of these possibilities. You might have envisioned having a practice that allowed you the opportunity and time to pursue the cases that really interested you. Of course, you’d spend some non-clinical time dealing with practice management issues. But you’d have plenty of time for leisurely vacations.
That last one sounds pretty much ideal to a lot of dentists. Unfortunately, it’s not what most of them are living. Those doctors are wearing too many hats, they’re working too long and too hard, they aren’t enjoying themselves, and they hardly ever get time away from the business.
They feel trapped, and they don’t know what to do about it.
That’s not how dentistry should be. It’s not the way that dentistry has to be.
The Dental Practice Trap
I hate to say it, but dentists are largely responsible for the trap they find themselves in.
The vast majority of dentists market their practices the same way as their competitors—on low prices, discounts, specials, and insurance acceptance. For decades, it’s been pretty much the only marketing approach that most dentists know.
With competition for dental prospects at an all-time high, those dentists are forced into a price war. They market to price-conscious, price-shopping, insurance-driven prospects. Of course, their competitors are doing the same thing contra angle handpiece. One dentist undercuts another on price and is in turn undercut by yet another competitor.
The race to the bottom on price is a competition that only the practices with the deepest pockets will “win.” The winners of this misbegotten race win by putting their competition out of business.
That can happen more easily than you might think.
Getting low case value patients (price shoppers and the like) means that dentists and their staff usually have to work longer and harder to make any money. Over time, the stress of those long hours can take a toll on everyone dental scaling machine. Morale suffers, and it’s fairly common for that discontent to eventually impact how patients feel about the practice.
No dental practice can survive losing too many existing patients.
The race to the bottom is a slow downward spiral. If that’s happening for your practice, you’ve got to pull out of it before it’s too late. Stay in the race and you’ll hit bottom. It won’t be pretty.
Let’s get you out of that race to nowhere and put the fun and profit back in dentistry Ultrasonic Scaler.